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This is definitely a first for me in my entire online career - but I really hope it happens again! It involves the borrowing (read that: theft) of the design and layout of a site. Normally that would bother me - if you’re going to borrow design ideas from another site, at least make it your own. But in this case they simply downloaded a page from the site, modified the content and logo, and uploaded it as their own site!

So why am I happy about it? (more…)

Fasten your seat belts and get ready for a more customised search experience! With the introduction of the SearchWiki, as it is officially known, Google has introduced a new search feature which would be accessible to Google account users. Over the last few months, this feature had been in testing and once it is rolled out for everyone, it will allow users to annotate, add, delete and shift around search results of their own choice. That’s right, it’s now in the power of the searchers themselves to decide which site they feel should be at the top of their search result! (more…)

About one week after we were featured in the Financial Post, I received a phone call that made my heart drop into my stomach. Basically, here’s the gist of what was said: “we searched for you yesterday and found your site ranked #1, but I’m searching now and I don’t see it anywhere in Google”.

OK, at first I didn’t panic, I just assumed it was Google showing a different personalized result. But after I searched on all of our top keywords and even validated through 3rd party rank checkers, I was aghast to realize that we were no longer #1. In fact, we were no longer in the index at all! (more…)

Just a quick note to mention that we’ve been featured in an article in the Small Business section in the National Post today!

Check out the article in the Financial Post.

First of all I need to apologize for the lack of posts in the last little while. Things have simply been too busy, and unfortunately this blog has suffered from the increased workload around here. But enough with the apologies, on with the article!

I’ve been using my iPhone (yes, in Canada) now for the last couple of months, and of course I love it. Beyond the sheer coolness factor, I have to say that I grow increasingly convinced that it will redefine web browsing, web development and especially local search and advertising for many people. (more…)

Running an SEO/PPC company provides constant stimulation. I’m forced to stay on top of the latest trends in online marketing, including not only search engine algorithm shifts, but also the evolution of digital media. It’s amazing to see how the modern world is quickly advancing in the ways they access the web and search, and it’s even more amazing to project into the very near future.

It’s easy to see the what future of the internet looks like - it’s about 3″ x 5″ in size, plays music and videos, and is also a great phone. (more…)

There is a lot of mystery surrounding meta tags and their affect on SEO. I guess it simply boils down to the fact that there has always been a lot of mystery around SEO in general, and meta tags were originally what ‘worked’ to get sites and pages ranked high in search engines.

In the beginning, search engines like Metacrawler and Search.com simply required that you place the proper meta keywords and description on your pages, and they’d reward you with high rankings. Of course, spammers quickly exploited this to get all of their pages ranked for whichever terms they wished - relevant or not. Then a couple guys built a search engine called Google, determining true relevancy by looking at all factors of on-page optimization (not just meta tags), as well as the anchor text in incoming links. Later on they dumped meta tags as ranking factors, and other search engines followed suit. Yes, it’s an over-simplification of the history, but it gets me to where we are now. (more…)