What is email accreditation?
Excerpted from ConvUrgency.com’s Smart Email Marketing Guide
Accreditation is something that I personally do not agree with. It is a way of paying to ensure that your emails get delivered. You can register with an accreditation company, such as GoodMail Systems (conveniently partnered with Yahoo! and AOL) and Habeas, and pay a fee to receive email VIP treatment so to speak.
To me this runs contrary to the very nature of email – a free communication tool. If ISPs and businesses are using capable anti-spam utilities, there should be no need to have to ‘pay your way’ in. If reputation services work as well as they claim they do, then paying for reputation should be a completely invalid option!
Anyhow, accreditation may actually appeal to a number of businesses, so I should really stop bashing it now and move on…
Excerpted from ConvUrgency.com’s Smart Email Marketing Guide
