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This is the second of two articles on optimizing e-commerce site. If you read part one, you saw the step-by-step process I took to make an ugly site much prettier, and implement a far more intuitive design. But perhaps your e-commerce site isn’t as bad as this one was, you’ve got the basics covered off. Perhaps you’re looking for the enhancements to take your site to the next level. That’s what this article is for! (more…)

Do you have an e-commerce site that is underperforming? Or perhaps you’re in the planning phase now for a new e-commerce site, and you want to know how to plan it right from the start. Either way you’ll benefit from this case study. This is basically the story of an online apparel/sleepwear retailer, and how I was able to increase the sales volume by 400%, without any increase in traffic. (more…)