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Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

There are many reports you can obtain about each email campaign, and the level of detail you get mostly depends on your ESP as well as the time you have to churn through the data.

The most basic of results that should be tracked are the open and click rates. The open rate will tell you whether or not your subject was effective, or the heading at the top of the email caught the readers’ eyes. By using the click rate, you can simply divide it into the open rate, to derive the click-to-open rate. This tells you how many people clicked though once they have already opened the email, which therefore indicates how compelling or relevant the offer was, or if it met the expectations set in the subject. (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

One of my favorite components of email marketing is the testing. I think that’s because it’s one of the most dynamic components. What I mean is this: you generally know what your offer or promotion will be. You’re steadily growing your list, and you usually settle on an effective but more-or-less standard email template. Testing however, can be done on so many variables, and will constantly yield different results. (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

I can state with a great deal of certainty that transactional emails are one of the most potentially effective email marketing vehicles, and yet at the same time the most heavily underutilized!

What are transactional emails? Quite simply, they are they are the ‘confirmation receipts’ you get after taking an action of some sort. Here are some examples: (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

So if I refer to newsletters as the bread and butter of email marketing, I would have to call e-flyers the meat and potatoes. These are where the most return is to be seen. These are the emails that you send out regularly, purely for the purpose of selling product, generally with some discount. They can be tracked directly through to a conversion/purchase, and can therefore receive an exact measure of return on investment, and even average profit per email. (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

Using email to send event invitations has been one of the driving forces behind email marketing. This is basically because of its sheer effectiveness – it’s proven to have the highest performance and lowest cost when compared to hardcopy and phone calling. This is very logical – how easy is it to scan an email, click ‘register’, and throw in your registration details? It only takes seconds! And for the marketer, it costs a mere fraction of a mailed invitation, or paying for telemarketing. (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

Email newsletters are the bread and butter of email marketing. Almost any site with a central theme and regular content updates deserves a newsletter of some sort. A newsletter is an excellent tool to engage your target audience in an ongoing digital conversation, keep top-of-mind awareness, and drive a continual flow of web traffic.

Of course the first tip I’ll give you for creating a successful newsletter is to promote it everywhere. Place a registration field on every page of your website. Ask customers in your physical store if they’d like to receive the newsletter when they’re making a purchase. Place a link to it on your receipts, flyers, anywhere appropriate that will enable you to grow your subscriber list. (more…)

Excerpted from ConvUrgency.com’s Smart Email Marketing Guide

Blocklists are the bane of many an email marketers’ existence. Blocklists are exactly that – a list of domains/senders which are blocked (they are interchangeably referred to as blacklists). There are public blocklists that businesses can reference, most large businesses and ISPs also have their own blocklists, and even subscribers themselves can have their own ‘blocklist’, depending on their email client. Obviously, we’re more concerned about the larger blocklists, because those are the ones that can prevent us from reaching a large portion of our subscriber base. (more…)