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Put yourself in the shoes of someone starting up a business (maybe those are your shoes). You need a storefront in which you’ll showcase your products and sell your services. You want business, lots of business!

Now imagine that you build your storefront in the middle of a forest. You don’t put up a sign. There are no real roads to get to your store. How much business do you expect? Well, maybe a few people whom you’ve talked to personally will call you and order your services. They may even refer a friend or two. But if your direct competitor is situated in the middle of a busy mall, you can bet that he’s getting far more business than you, even if your services or prices are better! (more…)

So, I’ll soon be on the prowl for some decent quality but reasonably priced promotional business items. I think at year end I’ll send each of my clients some sort of “thank you” package for their business, I just need to find something cool to send. Looking at S&L Promotional Group’s website is giving me ideas, I have to admit I’m pretty excited!

Originally I thought of just handing out the standard stuff, like pens or mouse pads. I had even considered getting some t shirt printing done, but then I realized that 1) I don’t have a cool enough logo to warrant a t shirt, and 2) no one would wear my t shirts anyways!

So, I guess I’ll just look for some other form of funky business promotional item. I would really like to get something stylish, that’s used regularly, and wouldn’t just be thrown into a desk (like a pen might). I would even consider getting some coasters, but that’s a tough bet, because you’re presuming on people’s tastes, and the style of their home or office, because the coaster would have to match if they were to use them. I guess if I’d like something to be really effective at leaving an impression, and stylish, and expect it to be kept, then I’d have to go with some of their ‘Executive Items’. They have one massive catalog though, so this is going to take me a while to go through!